Αρθρα · Περιεχόμενο

SCARf: a content strategy mnemonic for journalists

Content strategies are one of the many things that used to be the preserve of publishers and editors. We didn’t call it ‘content strategy’ then: we ‘chose angles’ or adopted an ‘editorial approach’. Now of course every journalist is a publisher, an editor, and a distributor. We control our Twitter platform, Facebook page, perhaps a professional blog… Continue reading SCARf: a content strategy mnemonic for journalists

Περιεχόμενο · New Media

The 4 focuses of content strategy

E3 Content Strategy: The 4 focuses of content strategy http://bit.ly/Acyw8J   There are so many ways to slice and dice content strategy. Each slice has only limited value. The real benefits come from understanding each area of content strategy well enough to integrate them into a complete strategy. Here are some of the different approaches… Continue reading The 4 focuses of content strategy