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Refinery29 Launches Food Coverage

Elettra-WiedemannRefinery29, known mostly for its fashion coverage, is expanding. The site, founded by Justin Stefano and Philippe von Borries in 2005, has added a food vertical. It will be led by Elettra Wiedemann, who has been named executive food editor.

Wiedemann — daughter of Isabella Rossellini — seems to be the perfect person for the role. She is a former model and the founder of Impatient Foodie. She has also contributed to Teen Vogue, Cherry Bombe and more.

“We’ve seen great interest from our readers around food-related content, and Elettra’s point of view and background in the culinary arts complement Refinery29 perfectly,” said Refinery29 editor-in-chief Christene Barberich, in an announcement. “I’m very excited about having her on the team and building out this category that fuels so much of our everyday lives.”

from FishbowlNY Feed http://ift.tt/1zWU8e9

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