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Robot-writing increased AP’s earnings stories by tenfold

Since The Associated Press adopted automation technology to write its earnings reports, the news cooperative has generated 3,000 stories per quarter, ten times its previous output. Those stories also contained “far fewer errors” than stories written by actual journalists, according to a press release from Automated Insights, the company behind the automation.

The Associated Press began publishing earnings reports using automation technology in July for companies including Hasbro Inc., Honeywell International Inc. and GE. Appended to those stories is a note that reads “This story was generated automatically by Automated Insights (http://ift.tt/1nCTSu9) using data from Zacks Investment Research. Full GE report: http://ift.tt/1HkpLmP;

The stories include descriptions of each business and contain “forward-looking guidance provided by the companies,” according to the release.

AP managing editor Lou Ferrara told Automated Insights that the news cooperative’s customers are happy to be receiving more stories, and that automation has freed up reporters to work on more difficult stories, according to the release. Read more

from Poynter. http://ift.tt/1HkpMHk

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