Today in Media History: ‘1984’ Super Bowl ad introduced the Apple Macintosh

During the Super Bowl on January 22, 1984, Apple introduced its new Macintosh computer with what has become one of the most famous television commercials of all time.

The ad featured images from George Orwell’s book Nineteen Eighty-Four and was directed by Ridley Scott.

It ends with this voice-over: “On January 24th, Apple Computer will introduce the Macintosh. And you’ll see why 1984 won’t be like 1984.”

“But for all the accolades ’1984′ has won over the past three decades — among them the Grand Prix award at the 1984 Cannes Lions Advertising Festival and the No. 1 slot in TV Guide’s list of the greatest commercials of all time — the ad almost never saw the light of day.

Though Apple co-founder Steve Jobs loved the ad from the start and drew wild applause when he showed it to employees at a national sales meeting during the fall of 1983, the company’s board of directors was less impressed with the work of ad agency Chiat/Day.

Read more

from Poynter. http://ift.tt/1GBfrX8



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