Rumors of corporate downsizing are never fun. However, the way in which TechCrunch was put on to the trail of alleged plans in that department involving its parent, AOL, is. From an item by London-based TechCrunch writer Ingrid Lunden:
To be clear: while TechCrunch is part of AOL, we on the editorial side are not privy to what happens at a corporate level. We received this info by way of an anonymous tip (as many of our stories begin), and then started to ask around.
Unfortunately for TechCrunch, their initial digging revealed that the forthcoming AOL layoffs will involve the Brands group, of which it is a part. Beyond that, Lunden was not able to find out much.
The good news is that there are three dozen content brands in the Brands group, meaning that some shuffling of these properties could leave a great many verticals unaffected. The bad news is that, per Lunden’s preliminary digging, she and her TechCrunch colleagues may have to wait several weeks before this is all officially announced.
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