Penske Media Group is considering reducing the print frequency of popular fashion journal Women’s Wear Daily (WWD). PMG acquired WWD from Fairchild Fashion Media in August of last year.
WWD is printed daily; cutting it down to a weekly would obviously save PMG a ton of cash.
While nothing is set in stone, it certainly seems like PMG is close to pulling the trigger. “Printing, paper and postage are 50 percent of the costs,” an “executive” told The New York Post.
The change is being spearheaded by Jay Penske, who prefers digital properties over print.
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