In 1991, Jim Carrier (pictured) authored a wonderful eight-part series for the Denver Post titled \»In Search of the Marlboro Man.\» He was, at the time, the paper’s ‘Rocky Mountain Ranger,’ the kind of beat that just doesn’t exist anymore. Or as Carrier puts it in his current bio, a run that took him through “500,000 miles, 7,665 sunsets and 87 pairs of Levis.”
Carrier’s series culminated with the reporter, pre-Google and with Philip Morris going out of its way not help, tracking down the most iconic Malboro Man of them all, Darrell Winfield. The Wyoming rancher, who did his first campaign for Malboro in 1968, passed away this week at age 85. From Carrier’s article:
As we re-entered the [backyard] sweat lodge, I realized my search was over. I’d looked on the billboards, in the hat shops, in rodeo shutes and wide open ranges, in museums, books and and minds of the West for this Western man.
But I’d learned that who he was came not from his hat, his set on a saddle or – lest of all – the brand he smoked. The cowboy beside me was just one I’d found, and it had nothing to do with his looks.
What I’d been seeking was the soul of the West, embodied in its people. As the water was sprinkled and steam rose again, I knew I’d found the Malboro Man.
Thus culminated Part 8 of a daily newspaper series as authentically old school as Winfield was authentically Old West. RIP, Marlboro Man.
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