Time Inc. Thursday named Meredith Long publisher of Time magazine, responsible for supervising sales and marketing operations.
Long, 38, began her 12-year career at Time as an account manager and has worked in the magazine’s offices in Washington D.C., Los Angeles and San Francisco, according to a release announcing her hire. In February 2013, she was promoted to her most recent position, executive director of West Coast operations.
Here’s the release:
MEREDITH LONG NAMED PUBLISHER OF TIME
(New York, January 15, 2015) — Meredith Long has been named Publisher of TIME, it was announced today by Evelyn Webster, Executive Vice President, Time Inc. (NYSE:TIME).
Long, 38, will oversee the integrated sales and marketing operations across all platforms of one of the world’s largest news brands, with more than 70 million TIME readers worldwide in print, online, mobile and social media. She will work closely with Editor Nancy Gibbs to develop new growth opportunities and revenue streams for TIME and all of its franchises and extensions. She will report to Webster, and her appointment is effective immediately. She will be relocating to New York from Los Angeles.
Long is a 12-year veteran of TIME and has been leading the sales team along with Jorg Stratmann, Executive Sales Director, Northeast, since Jed Hartman’s departure in November 2014. She has deep connections with automotive and technology brands, including managing sales for Toyota, TIME’s largest advertiser. She has been instrumental in driving digital ad revenue growth to Time.com, which has undergone a major transformation and expansion, with traffic growing 70% in the past year and a half. She also helped establish both TIME’s Hollywood partnership with The Motion Picture & Television Fund Foundation’s Health Care Summit and its partnership with The Nantucket Project.
“Meredith’s deep industry relationships and creative energy make her an exciting sales and marketing leader for TIME,” said Webster. “With a strong reputation for bringing innovative solutions to advertisers, she is the perfect partner to join Nancy Gibbs in further expanding the TIME brand, building on its impressive digital growth and creating new revenue opportunities.”
“I’m thrilled to have this opportunity,” said Long. “TIME is one of the world’s most powerful calling cards. We have many trails to blaze, limitless opportunities to rethink and reimagine TIME’s purpose and place that will ultimately realize significant and lasting returns.”
Born and raised in Chicago, Long started at TIME as an Account Manager in 2003 and has held leadership positions in its Washington DC, Los Angeles and San Francisco offices. Most recently, she has been Executive Director, West since February 2013. She began her career as an Assistant Account Executive at Fallon in Minneapolis. She sits on the Los Angeles Regional Advisory Board for The American Ireland Fund and has a B.A. in journalism and broadcast news from The University of Colorado Boulder
from Poynter. http://ift.tt/1BxQeZb