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NYT’s Amy O’Leary will be Upworthy’s editorial director

New York Times digital deputy editor Amy O’Leary will be the new editorial director for Upworthy, the viral news curator announced Tuesday.

In her new position, O’Leary will be the top editorial staffer, responsible for overseeing the creation and dissemination of Upworthy’s brand of shareable content. She replaces founding editorial director Sara Critchfield, who left in 2014 to work as a media strategist and consultant. O’Leary will report to Upworthy co-founder Peter Koechley.

In a blog post accompanying the announcement, O’Leary said she’s leaving The New York Times because of Upworthy’s potential to harness the power of social media to shed light on important stories:

Today, I don’t think even the most talented journalist can be content to say that important stories are just ones people should read or view. Today we have to go farther. We have to be willing to get out there, into the street fight for human attention that is the Internet, and be willing to deploy our strengths as storytellers to make sure the most impactful ideas reach real people, where they’re at.

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from Poynter. http://ift.tt/1BvegDW

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