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Three big lies that public speakers tell and why journalists should care

Professional microphone

Three lies told over and over again by public speakers of all kinds – including me — are:

  1. “You can interrupt me at any time.”
  2. “I want this to be a conversation.”
  3. “There will be plenty of time at the end for questions.”

What follows typically is 30 or 60 or 90 minutes of nonstop bloviation, leavened only by predictable PowerPoint slides, usually dense with text that encourage even more talking. Why?  Because the speaker wants to “get through the material.” But don’t worry. “There will be plenty of time for questions at the end.”  Pants on fire.

This critique, I believe, is increasingly important to journalists. There is much to learn these days about our evolving enterprise. There is a greater need than ever for training, but fewer resources and less time than ever to provide it. Any journalist with special knowledge, and these days that includes many journalists in their twenties and thirties, will be asked to present that knowledge from brown-bag lunches to major conferences. Read more

from Poynter. http://ift.tt/1BA7MS0

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