I am neither a fan nor a maker of sweeping future-of-media predictions. But I will lighten up this holiday season with a few thoughts on business trends of 2014 likely to gain momentum in 2015.
Top of my list — by a wide margin — is whether non-broadcast video can mount a serious business challenge to the news offerings of the networks, local stations and cable.
This one takes a little explaining. Leading national news outlets — The Wall Street Journal, The New York Times and the Associated Press — have been offering video reports online for at least a decade.
CNN, the Today show and a host of other news/talk programs have well-trafficked digital sites.
And by now we all know of a little company named Vice, whose principal news product is longish first-person video reports, many from abroad.
A trio of lurking questions intrigue me:
*How close are we to a build-your-own newscast from a single provider or multiple ones? Read more