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New Pew study finds most people OK trading privacy for valued digital services

The Pew Research Center this morning released the last of seven studies on where digital life is headed in the next decade — this one focused on privacy concerns.

A survey of experts revealed split opinion on whether there will be a trusted privacy-rights infrastructure in place by 2025.  But there was strong consensus on both sides that for right now people accept a degree of tracking as a fair trade for getting services, typically for free, that they value and use daily.

What’s the implication for media, with many outlets betting the franchise these days that they can develop higher priced advertising as they harvest data on what you prefer and perhaps where you are?

That is not addressed directly in the report, Pew director of Internet research Lee Rainie told me in a phone interview, but the implications are clear.

“The Internet of things,” will up the ante on privacy, Rainie said.  Read more

from Poynter. http://ift.tt/13gjxSm

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