Businessweek loses $30 million per year, according to an estimate from analysts referenced in a Financial Times story announcing the launch of Bloomberg Business:
Bloomberg says Businessweek’s advertising revenue has increased 24 per cent between the acquisition and 2013, and its rate base — circulation promised to advertisers — has risen 9 per cent to 980,000. Publishers Information Bureau data show it gaining advertising page share from competitors The Economist, Forbes and Fortune.
Bloomberg, a private company, does not disclose financial results for its divisions but analysts estimate Businessweek loses about $30m a year — half the $60m Dan Doctoroff, Bloomberg’s outgoing chief executive, said it was losing in 2009.
from Poynter. http://ift.tt/1DayKEY