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USA Today kills weekend magazine

Dec. 28 will be the last issue of USA Weekend, USA Today President and Publisher Larry Kramer tells employees. (Memo below.)

Gannett, which owns USA Today, began distributing a “butterfly edition” of USA Today to its local papers in 2013. Reader research led USA Today to conclude the weekend product “provides our readers and affiliates with a superior product,” Kramer writes, and with the closure, “many of you will say farewell to great colleagues.”

Dear Colleagues:

After careful consideration, we have decided to close USA WEEKEND Magazine. The December 28 issue of USA WEEKEND Magazine will be its last.

Over the past year, we’ve talked often about the success of our partnership with U.S. Community Publishing in the 35 markets where USA TODAY is included in their daily news products. After evaluating the research, many of our readers have told us that they enjoy the addition of the USA TODAY content into their local publications, and they have especially enjoyed the expanded weekend Life content, given its timely entertainment and lifestyle news.

Read more

from Poynter. http://ift.tt/1tZutcY

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